Lesson Learned: Learn to trust yourself Mon, 16 Sep 2019 2:54:07 Each week, we talk to agents across the country about what they’ve learned along the way (and what they wish they had known as new agents). This week, find out why you know best from New York City luxury specialist Arlene Reed. read more»
Exiting real estate: Is your business ready for you to leave? Mon, 16 Sep 2019 2:13:32 Although it’s smart to have a retirement plan, it’s even smarter to have a transition or backup plan in case you have to leave the business earlier than you anticipated. Take the quiz to find out if you're ready to exit when the time comes. read more»
Be more than a service provider. Be the solution. Mon, 16 Sep 2019 0:01:55 This is a true story. Armed with hours of HGTV and a screwdriver, a homeowner named Gina set out to fix and flip real estate. But she soon discovered what any savvy investor knows: it takes more than 60 minutes minus commercials to successfully renovate and sell property for profit. read more»
Which comes first: your team brand or individual brands? Mon, 16 Sep 2019 0:01:44 Every real estate agent thinks about how to brand themselves to stand out from the competition. When it comes to teams, team leaders have to work to balance their own brand with the brands of their team members. read more»
Refer globally to succeed locally Mon, 16 Sep 2019 0:01:30 In today’s luxury real estate landscape, providing service to local clients takes a global perspective. For Robin and Jeremy Stein of The Stein Team, this meant responding to the reality that even if their clients were based in New York, they were interested in properties around the world. read more»
Speed-to-lead: The mission-critical step where most agents fall short Mon, 16 Sep 2019 0:01:16 Every agent’s book of business is going to vary. Your “pie” of lead sources might look something like this: 50% referral business, 30% online leads, 20% open houses. Some years referral business will boom and in others, it will inevitably slow down. read more»
Why retargeting should be part of your firm’s marketing strategy Mon, 16 Sep 2019 0:01:16 Retargeting: What is it and what does it mean for your firm? At this point, we’ve probably all experienced retargeting. Let’s say you just spent an hour browsing grills online and decide last-minute that the expensive new infrared gas grill you’d been eyeing can wait for another day. read more»
Real estate agents: Create a VIP customer experience Mon, 16 Sep 2019 0:01:08 In the competitive real estate arena, customer experience is key to an agent’s success, whether that agent is helping with a purchase, sale or both. Customers have high expectations regarding the level of support provided by their agents — as they should. read more»
Central banks scramble to ward off fears of a recession Fri, 13 Sep 2019 16:56:43 Every thought in President Trump’s tweets is mistaken, which markets and businesses understand. They also understand that these tweets have no effect on Fed decisions. However, the erroneous content is worrisome because he does directly control trade and tariff negotiations and a lot of other financial policy. read more»
Offerpad wants to get buyers in a new house in 24 hours Fri, 13 Sep 2019 13:26:52 Homebuying and selling startup Offerpad announced it's testing two new pilot programs, set to debut later this year or early 2020. Offerpad Instant Own would allow buyers to move into Offerpad-owned homes in as little as 24 hours, and Offerpad Buyer Boost is aimed at empowering homeowners to make all-cash offers. read more»
Compass agent launches his own iBuyer platform Fri, 13 Sep 2019 11:18:37 Unlike a lot of brokerages in the industry, launching an iBuyer platform isn't an immediate focus for Compass, the well-funded New York City-based brokerage. But that isn't stopping one of the company's San Diego-based real estate teams from launching its own. read more»
NAR lawsuit is good for consumers Fri, 13 Sep 2019 8:59:40 Regardless of the outcome of the mega lawsuit, the sunshine from this legal assault will force the industry to clean up its act. Savvy and progressive industry leaders are using this moment to break from the past and lift the veil of secrecy for consumers. read more»
More than 25% of NYC condos built after 2013 remain unsold: StreetEasy Fri, 13 Sep 2019 7:45:49 As more cities push to ditch single-family zoning in an effort to create more affordable housing, the unique New York City housing market is dealing with another issue too: A lot of the new housing built after 2013 is unaffordable for the city's residents, according to a new study from the Zillow-owned listing portal StreetEasy. read more»
